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Why Us

Why Ponders?

  • Ponders is an affiliate of Dembe Trading Enterprises Ltd- the Regional Leader in FMCG Distribution with Affiliates in:

- Nairobi, Kenya - Ponders Kenya Ltd
- Juba, South Sudan - Atlas Ltd
- Dar es Salaam, Tanzania - Brand Distributors Ltd
- Bujumbura, Burundi - Bridge Ltd
- Kigali, Rwanda - Avalon Rwanda Ltd

  • Experienced, Reliable and Trusted Local Distributor with Nationwide Infrastructure.
  • Focused, Extensive Tailored Route to Market, servicing both modern and traditional trades which exploit opportunities for growth in all channels.
  • Brand Awareness with ingenious and creative methods to reach consumers through direct customer penetration strategies.
  • Capacity and Capability to grow market share for a sustainable business and develop category to nurture a sustainable future for the Principle.
  • Key Volume Drivers in every sector.

Our Initiatives to Drive Volume

  1. Outstanding Customer Service.
  2. Focused and dedicated Route to Market structure from “Dukka to Depot”.
  3. Infrastructure per Channel- Modern, Traditional, Retail, Wholesale, Key Accounts.
  4. Regional Depots in each East African country.
  5. Extensive Distribution Coverage.
  6. Merchandising.
  7. Promotional Activities (Storming).
  8. New Products Launch.
  9. Advanced Logistics
  10. Outstanding relationships with the Trade.
  11. Abilities to reach On and Off Trade.


  1. Logistics- National and Regional dedicated Distribution Centres.
  2. Warehousing 
  3. Quality, Food Grade Ambient Warehousing- 3,000m2
  4. Primary Consolidation Centres 
  5. Order Collection and Processing
  6. Semi- Automated and High Level Storage Capabilities
  7. Mechanical and Manual Handling Expertise
  8. Complex Picking and Stock Management Expertise
  9. Core Fleet Dedicated Solutions
  10. Dedicated and Regional Partner Mixed Solutions
  11. Export Management
  12. Inventory Management
  13. Added Value Services, such as Co-Packing
  14. Fully Secured Sites with 24/7 Security including CCTV and dedicated patrol staff
  15. Management Information
  16. Merchandising
  17. Activations
  18. Advertising 
  19. Promotion & Nationwide Distribution

Some Facts to Consider

  • Uganda has 49% of East Africa’s arable farming land
  • In 2050, Africa’s population will double to 2.3 billion
  • It’s cheaper for African’s to import from China than make locally
  • 60% of Africa is under 25
  • Africa holds 30% of the world’s remaining mineral resources
  • Africa holds 60% of the world’s cobalt and 90% of the world’s platinum
  • By 2017, 11 of the top fastest growing economies will be in Africa
  • Africa has the highest urbanisation rate in the world
  • In the last decade, real income per person has jumped 30%
  • $23 billion has been transferred using mobile money- mainly on FMCG
  • Average growth of East Africa in the past 5 years has been 13%